The GameCube as a system has taught us more about the home console market than nearly any other of our systems. We're proud of several of the features including the best wireless controllers on the market and innovative new ways to play including GBA connectivity. As you know, we also have had several award-winning top-selling games and several more, including Zelda, Smash Bros., and Mario Kart are yet to come.
We're always looking to make our systems unlike any other in the industry. We want to inspire creativity among game designers and game players, and we feel we accomplished it with GameCube. As always, there are always lessons learned. One thing the GameCube taught us is the importance of pleasing as many different types of gamers in the market as possible. For example, the physical design of the hardware itself was a bold attempt by us to do this -- to make a system that is stylish in its own way and that will fit in well with a family living room. In hindsight, the color choice and box design may not have been as helpful in achieving that goal.
Sony and Microsoft both aimed the design of their systems toward the one-color scheme with a purely masculine feel. But with that came their own issues, including constant comments about the size of the systems -- especially the Xbox, which for some time, was teased as being as big as a tea table for consumers in Japan. So, lessons learned for all, I think.
And finally, in speaking directly on what Sony and Microsoft did well -- Sony launched aggressively with a strong third-party line-up, and Microsoft nurtured community with its Xbox Live service.
