Japanese consumers are somewhat reluctant to take in new brands, particularly if the brand has come from outside Japan... We've been here for several years now and we've launched a new campaign this summer for 360. The response has been very positive - people now feel they're very close to 360, that it's more relevant to their lives and particularly for gamers that Xbox 360 is the best platform there is... Japanese consumers have a different taste in gaming. This holiday we have a great line-up that will answer those demands; I think it's going to be a great time for us going forwards... At least with these three consoles in the market this holiday [360, PS3 and Wii], the market itself in Japan will expand and we have a great chance of taking a good share in that market. [/b]